TY - JOUR AU - Zainuddin , Muhammad Zabir AU - Baso , Muh . Nasir Andi AU - HM , Suyuti AU - Natria, Natria AU - Saruran, Dina Ati PY - 2022/12/27 Y2 - 2024/03/28 TI - Marketing Communication Strategy in Increasing Home Sales at PT. Nusasembada Bangunindo Watubangga Village, Baruga District Kendari City JF - International Journal of Management and Education in Human Development JA - IJMEHD VL - 2 IS - 04 SE - Articles DO - UR - https://ijmehd.com/index.php/ijmehd/article/view/96 SP - 643-649 AB - <p><em>This study aims to determine the Marketing Strategy carried out in Increasing Sales at PT. Nusasembada Bangunindo, Watubangga Village, Baruga District, Kendari City. This type of research uses qualitative research with a descriptive approach. Data collection techniques from this study used interviews, observation, and documentation. The data analysis technique in this study uses SWOT analysis. The results of this study indicate that the marketing communication strategy carried out by PT. Nusasembada Bangunindo, by marketing their products through brochures distributed to homes, billboards on the streets, and social media to market their products</em><em>.</em><strong>&nbsp;&nbsp; </strong></p> ER -