wan, H. (2024) “Research on the Buying Behavior affect Short Video Marketing to Gen Z Consumers in the Fashion Industry of Guangdong China”, International Journal of Management and Education in Human Development, 4(01), pp. 1127–1131. Available at: https://ijmehd.com/index.php/ijmehd/article/view/271 (Accessed: 10 September 2025).