Indalestari, W. O. D., R. T. Lajaria, M. Z. Zainuddin, L. O. A. Manan, M. Farih, and Y. Luki. “Segmentation, Targeting, Positioning Strategy at PT. Kumala Motor Sejahtera Abadi Kendari (Case Study on The Hino Brand)”. International Journal of Management and Education in Human Development, vol. 3, no. 03, Sept. 2023, pp. 974-80, https://ijmehd.com/index.php/ijmehd/article/view/248.