Traditional Medicine and Healthcare in the 21st Century


  • Emiliano T. Hudtohan
  • Dan Zhang Jose Rizal University, Philippines


Health, Health Care, Wellbeing, Pharmaceutical Medicine, Traditional Medicine, And Western Medicine


This narrative situates the Traditional Medicine in the context of Health Care.  It highlights the importance of health care as a basic human need, especially during this period of COVID 19 pandemic.  Its importance is recognized by Ralph Waldo Emerson who said that the First Wealth is Health, by Abraham Maslow who in his hierarchy of needs puts physical dimension of every human as the most basic, by Brian Hall whose four phases cites Phase I as human survival, and Dyck and Neubert whose multistream management cites the physical condition of all business stakeholders as one of the nine elements of Wellbeing.  The World Health Organization (WHO) has also cited the importance of health in relation to achieving global sustainable development; the Association of South East Asian Nations (ASEAN) likewise has focused on health care and it sponsored the training of ASEAN members on Consumer Rights and Health Care.  The Western practice of health care has been anchored in scientific, empirical studies and pharmaceutical medicines in health care management.  Eastern countries, like China, Indonesia, Cambodia, Myanmar, Korea, India, and Japan have a history of Traditional Medicine.  In the 21st century, there is a need to revisit Traditional Medicine as complementary/alternative medicine, so that eventually it can become mainstream in Western countries.


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How to Cite

Emiliano T. Hudtohan, & Dan Zhang. (2022). Traditional Medicine and Healthcare in the 21st Century . International Journal of Management and Education in Human Development, 2(02), 362–365. Retrieved from