The Influence Empowerment and Organizational Commitment to the Performance of Management Of Marine Tourism (Study on Marine Tourism in Toronipa Beach, Southeast Sulawesi, Indonesia)
Keywords:
Empowerment, Commitment and PerformanceAbstract
The tourism sector in Indonesia is a mainstay sector in sustaining the national economy. The contribution of tourism to the national economy around 17%, as well as placing fourth place after oil and gas, coal, and palm oil. Tourism potential in Indonesia is spread throughout the region, including in Southeast Sulawesi Province. One of its flagship tourist attractions is the marine tourism of Toronipa Beach. In an effort to support the performance of tourism, human resources (managers) are needed in providing tourist services. Improving the performance of marine tourism managers can be done with an empowerment and commitment approach. The purpose of this study is to analyze the effect of empowerment on performance mediated by organizational commitment to marine tourism managers. The object of this research is the manager of marine tourism in Toronipa Beach, Southeast Sulawesi Province, Indonesia. This study uses a quantitative approach. The population is all of Toronipa beach tourism managers as many as 65 people, samples as respondents were taken as a whole (census sampling) from a population of 65 people. The assessment of respondents' statements uses a Likert scale of points 5,4,3,2 and 1, starting with the answer of the most agree-strongly disagree. Data were analyzed using a statistical approach through Partial Least Quares (PLS) with SmartPLS software version 3.2. The results of the analysis show that the empowerment variable (X1) has a positive and significant effect on the performance (Y) of the marine tourism manager of Toronipa Beach. This is consistent with the results of the influence test of 0.6858 and t-statistics 4.4231 t-statistics, greater than t-tables (1.965). The empowerment variable (X1) has a positive and significant effect on organizational commitment (Z). This is consistent with the results of the influence test of 0.8865 and t-statistic 40.9817, greater than t-table 1.965. Organizational commitment variable (X2/Z) has a positive and significant effect on the performance (Y) of marine tourism management in Toronipa Beach. This is consistent with the results of the influence test of 0.1179 and t-statistics 2.6962, greater than t-table 1.965. The variable of organizational commitment as mediation (Z) the influence of the empowerment variable (X1) on the performance variable (Y) of the marine tourism manager of Toronipa Beach is positive and significant. This is consistent with the test results obtained by the t-statistic value of 2.07, greater than t-table 1.965.
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