The Current Situation and Analysis of Commercial Big Data Application in Small and Medium-Sized Enterprises

Authors

  • Zheng Jieru Jose Rizal University

Keywords:

Big Data Application; Small and Medium Enterprises; E-Commerce; Data Analysis; Countermeasure Research

Abstract

Big Data technology is of great value in analyzing business development laws and forecasting. Therefore, Big Data technology is widely used in various industries. However, in the business decision-making of small and medium-sized enterprises, the analysis made by Big Data technology is often not taken seriously. This paper selects small and medium-sized e-commerce enterprises in Jinjiang City, Fujian Province, China as the research object. The research methods were questionnaire survey and field interview. Study the reasons why Big Data technology is not used by enterprises as the main reference for business decision-making. According to the results of the investigation and analysis, targeted solutions are proposed to pave the way for small and medium-sized enterprises to conduct business analysis with the help of Big Data technology.

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Published

2022-04-09

How to Cite

Jieru, Z. (2022). The Current Situation and Analysis of Commercial Big Data Application in Small and Medium-Sized Enterprises. International Journal of Management and Education in Human Development, 2(02), 447–453. Retrieved from https://ijmehd.com/index.php/ijmehd/article/view/19

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Articles