Research on the Sustainability of China Cross-Border E-Commerce Enterprises Under the Normalization of Epidemic Situation

Abstract

Since December 2019, COVID-19 has swept the world, affected the normal development of the global economy and brought great risks to the foreign trade of all countries. China is no exception. The changes in the international environment have also brought great challenges and new opportunities to China cross-border e-commerce. This article focuses on the exploration of the sustainability of China cross-border e-commerce enterprises under the normal situation of the epidemic. At the same time, literature research, empirical research and qualitative analysis methods are used to investigate and conclude that the COVID-19 has caused the economic downturn of all countries around the world, and the trading volume of foreign trade industries has decreased significantly, but the cross-border e-commerce industry is developing against the trend. Based on this, we should seize the opportunity to vigorously develop cross-border e-commerce and promote the integration of cross-border e-commerce with the real economy and traditional industries, so as to expand the big domestic circulation and promote the interaction between domestic and international double circulation.