Research on "Four Realities" Teaching Concept and "TOPIC" Teaching Mode Based on Undergraduate Marketing Course

Abstract

In the teaching of marketing courses, this research focuses on the lack of students' awareness of exploring and
previewing before class; the effect of group activities in class is insufficient; the ability to expand practice after the
class is lacking; the feedback of teaching effect is slow to obtain, and teaching strategies are adjusted slowly, these
four "pain points" in teaching, based on the analysis of teaching practice and the learning situation, I specially designed
and constructed the "four realities" teaching concept, created the "TOPIC" teaching model, and created the "multiple
and all-round evaluation system" as a highlight of teaching innovation design, the elements of ideological and political
education are based on "cultivating people with morality, taking responsibility for the times, social responsibility,
family and country feelings, practicing socialist core values, establishing and strengthening cultural self-confidence,
and enhancing national pride. Use the “Xuexitong” APP to carry out teaching content, teaching process design, and
whole process information management. The formulation and implementation of the "Four Realities" teaching concept
and the "TOPIC" teaching model, it has effectively achieved the teacher's direction and individual lessons. Exploration
in the front; the teaching process is designed, and the group class is good at discussion; the advanced development is
in-depth, innovation and challenges are strong in practice; the teaching effect is responsive, and the teaching strategy
is adjusted immediately