Impact of Internet Big Data on Real Estate Marketing Strategy
Keywords:
Big Data, Real Estate, Marketing StrategyAbstract
In the gradual upgrading of the regulation policy of the real estate market, although the overall tone of the policy of "housing without speculation" has not changed, it poses a challenge to the operation of real estate companies. It is urgent for real estate companies to carry out transformation and development and improve their marketing strategy. This paper first expounds the current situation of real estate sales under the background of "Internet big data + real estate", then puts forward the problems faced in marketing, and finally gives a reasonable marketing strategy.
References
Chen Peng. Research on precision marketing of a real estate company based on big data [D]. Dalian Maritime University, 2016
Liu Hang. Promotion of big data application on real estate information construction [J]. Sichuan building materials, 2016 (3)
Wang Guanyi. Application of big data in real estate marketing [J]. Shanghai construction technology, 2017 (1)
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Copyright (c) 2022 International Association of Management and Human Resource Development
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.