Application of Digital Marketing to Customer Service In MSU Medical Center Kuala Lumpur, Malaysia

Abstract

The aim is to help provide an understanding of the application of digital marketing to customer service. Meanwhile, the benefit of international community service is that employees, medics and paramedics at MSU Medical Center Kuala Lumpur Malaysia are able to implement the digital marketing on the services provided to patients who come to MSU Medical Center, supported by very sophisticated robotic technology equipment and very good service from medical staff, employees and students. The method used in this community service activity, consists of five stages, namely: Observation, Sociological empirical approach, Coordination and arranging activities to be carried out, Carrying out activities, Evaluation. After carrying out community service activities with the theme Digital marketing to improve service quality In MSU Medical Center Kuala Lumpur Malaysia, it can be concluded that: Participants have been able to understand the concept of Digital marketing to improve the quality of service In MSU Medical Center Kuala Lumpur Malaysia, an outline of strategies and policies that can be applied in developing and implementing the concept of Digital marketing to improve the quality of service In MSU Medical Center Kuala Lumpur Malaysia in improving service to patients. Participants have also been able to understand the mechanism for implementing Digital marketing to improve service quality In MSU Medical Center Kuala Lumpur Malaysia. Participants can understand the important role of Digital marketing to improve service quality In MSU Medical Center Kuala Lumpur Malaysia. It is hoped that the Management of the MSU Medical Center will pay attention to employees, doctors and paramedics, especially in terms of carrying out activities related to increasing understanding of Digital marketing to improve service quality In MSU Medical Center Kuala Lumpur Malaysia in the era of increasingly rapid development of information technology. Through the Community Service program, it is hoped that we can provide good quality service to patients by implementing Digital marketing to improve service quality In MSU Medical Center Kuala Lumpur Malaysia to support improving the image of MSU Medical Center Kuala Lumpur Malaysia.