The Influence of Work Ethic, Organizational Commitment and Job Satisfaction on The Performance of Employees of PT. Indomarco Prismatama Indomaret Group Depo Kendari

Abstract

This study aims to analyze human resource development in the era of digital transformation at the Secretariat of the Provincial overnment of Southeast Sulawesi. The research method employed is descriptive with a qualitative approach. Data collection was conducted using observation, interviews, and documentation techniques. The researcher used source triangulation to validate the research data. Data analysis in this study involved three components: data reduction, data presentation, and drawing conclusions. The research findings indicate that: (1) The Secretariat of the Provincial Government of Southeast Sulawesi has effectively implemented human resource development in the era of digital transformation. The development of human resources in the digital transformation era at the Secretariat of the Provincial Government of Southeast Sulawesi is a positive step in enhancing organizational performance. (2) The factors that hinder or obstruct human resource development in the digital transformation era at the Secretariat of the Provincial Government of Southeast Sulawesi include time constraints and challenges in adapting to new technologies. (3) Strategies to overcome these obstacles in human resource development in the digital transformation era at the Secretariat of the Provincial Government of Southeast Sulawesi include periodic training, online courses, practical workshops, mentoring and collaboration, direct application, and feedback as well as evaluation.