The Crypto-Wealth Effect and Market Bifurcation: Empirical Evidence from the Secondary Luxury Watch Market

Authors

  • Hüseyin Ergun KTO Karatay University, Turkey
  • Kamola Ergun KTO Karatay University, Turkey
  • Sri Wiyati Mahrani Universitas Halu Oleo, Kendari, Indonesia

Keywords:

Alternative Assets, Behavioral Finance, Crypto-Wealth Effect, Cross-Correlation, Financial Spillover, Luxury Watch Market, Market Bifurcation.

Abstract

The rapid expansion of digital asset markets has generated unprecedented wealth shocks, prompting investors to seek alternative physical safe havens and diversify their investment portfolios. This study investigates the “Crypto-Wealth Effect” on the secondary luxury watch market, aiming to determine whether digital wealth generation created a localized speculative bubble in tangible luxury goods. The research utilizes daily time-series data from 2017 to 2026 for Bitcoin (BTC-USD) and six major luxury watch market indices and employs Exploratory Data Analysis (EDA), Maximum Drawdown (MDD) metrics, and time-lagged cross-correlation models. The empirical results reveal a severe market bifurcation. Hype-driven” ultra-luxury brands exhibited parabolic, crypto-correlated trajectories—exemplified by Patek Philippe, which recorded a maximum growth of 314.1% before suffering a severe -46.2% drawdown. Conversely, traditional “stable” luxury brands such as Cartier demonstrated bond-like resilience with minimal drawdowns (-12.4%). Furthermore, cross-correlation analysis identifies a statistically significant 5-month lag between the cryptocurrency market peak (November 2021) and the ultra-luxury watch market peak (April 2022). This structural time lag provides robust empirical evidence that the 2022 asset bubble in certain mechanical timepieces was directly fueled by a delayed wealth spillover from digital speculation. The study concludes that while physical luxury goods are often sought as inflation hedges, extreme status-signaling segments have become hyper-financialized, inheriting the boom-and-bust vulnerabilities of cryptocurrency markets.

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Published

2026-06-30

How to Cite

Ergun, H., Ergun, K., & Mahrani, S. W. (2026). The Crypto-Wealth Effect and Market Bifurcation: Empirical Evidence from the Secondary Luxury Watch Market. International Journal of Management and Education in Human Development, 6(02), 1895–1904. Retrieved from https://ijmehd.com/index.php/ijmehd/article/view/374

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