Applying Business Model on Product Development Case of Xinshe Farm
Keywords:
Product Launch, B2B Launching Process, Product Management, Business Development, ADKAR MODELAbstract
In launching a new product development and launch process for Xinshe Farm, a company that offers fresh produce from its farm to the consumer public. The objective of this paper is to develop a framework for the entire product development and launch process and increase the success rate in the future in the new normal of new product launches. His personal experiences and reviews of the literature, business cases, journals, and data analysis are the foundation of the new product launch model.
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Copyright (c) 2022 International Association of Management and Human Resource Development
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
