Problems and Countermeasures of Cross-border E-Commerce Based on Blockchain Technology

Abstract

With the development of Internet technology, cross-border e-commerce platform business models continue to emerge, e-commerce enterprises have changed the national way of life, especially during the new crown epidemic, more and more become the first choice for life shopping, e-commerce is also increasingly becoming a pillar industry of the national economy. With the evolution of the industry life cycle, the e-commerce industry has entered a mature period, cross-border e-commerce also ushered in the development of the blowout period, but due to the limitations of Internet technology, the development of e-commerce enterprises also has many problems, the platform business model has long been inadequate, such as business model design objectives to centralize the interests of the platform, business model trust acquisition costs are too high, etc. There is an urgent need to seek new business models to creatively change the overall status of the industry. In recent years, blockchain technology has received attention from various parties. With the characteristics of decentralization and data tamper-proof, cross-border e-commerce platforms have begun to explore their impact on the platform business model, such as whether it can make up for the shortcomings of the traditional model and whether it can bring new opportunities for the platform business model innovation.

This paper firstly analyzes the current mainstream Internet-based cross-border e-commerce platform business models and points out their characteristics and shortcomings; secondly, it analyzes the feasibility of building a blockchain cross-border e-commerce platform business model from a theoretical perspective. In the last part, based on the theoretical and case study results, the business model of a blockchain-based cross-border e-commerce platform is integrated, analyzed, and summarized, and how to apply blockchain technology to promote cross-border e-commerce trade is discussed. And on this basis, relevant policy suggestions are put forward.